Hong Kong, August 1st, 2005
Shanghai Simcom (Simcom), China’s fastest growing mobile enterprise, today announces plans to integrate Cambridge Positioning Systems’ Matrix high accuracy location technology into a range of devices for GSM, 3G/W-CDMA and TD-SCDMA markets.
Cambridge Positioning Systems Ltd (CPS) will work with Simcom, a subsidiary of SIM Technology Group Limited (SEHK: 2000), to enable a range of terminals for use with vehicle, asset and personnel tracking for both Asia Pacific and European markets. This will be the first time that Matrix has been utilized for a product based on TD-SCDMA – China’s own standard for 3G/W-CDMA technology.
The two companies will also collaborate on joint marketing of the Matrix-enabled devices to operators worldwide - a move welcomed by Chris Wade, CEO of CPS.“Simcom is typical of a new generation of fast-moving ODMs who wants fresh innovation and quality technology to build and drive market share. They recognize the growing demand for high accuracy location as an enabler for profitable services in the enterprise market – as a precursor for wider usage by consumers. The fact that this deal extends into W-CDMA highlights the long term nature of our relationship and our ability to deliver Matrix to meet current and future needs.”
Shanghai Simcom‘s core business focuses on the design, development, manufacturing and distribution of mobile handsets for use by leading brands, SKD/CKD Turnkey Solutions for mobile handsets and modules for wireless communications applications.
Since it was founded in 2002, Simcom has grown rapidly to become a leading wireless communications enterprise with a staff of hundreds of senior engineers. In 2004, Simcom successfully developed over a hundred new mobile handsets models including built-in cameras, color-screen SMS and MP3 functions. As a result, it was recently awarded the “2004 Fastest Growing Enterprise in China Mobile Market” by the influential China Centre of Information Industry Development (CCID). In June 2005, SIM Technology Group Limited was listed on the Main Board of Hong Kong Stock Exchange.
“We are proud to become a partner of CPS, the world’s leading provider of positioning systems. Introduction of Matrix high accuracy location technology to Simcom’s technology platform will further enhance the competitiveness of our client’s products and strengthen our position in the development of TD-SCDMA in the China market,” says Simon Wong, Executive Vice President of SIM Technology Group who is responsible for the sales and marketing of the Group.
The integration of CPS’s Matrix location technology enables any handset or device to be rapidly located to an accuracy of sub-100m in GSM – and less than 50m in W-CDMA networks. The modules use the existing GSM/W-CDMA network infrastructure to transfer location information to the network using standard GPRS or SMS. This greatly reduces the rollout costs traditionally associated with high accuracy mobile location technology.
■ About CPS
Cambridge Positioning Systems Limited (CPS) delivers cost competitive high accuracy mobile location technology to the billion-strong customer GSM and emerging 3G/W-CDMA markets. CPS’ products are based on its software-only Matrix technology – which delivers sub-100m accuracy, sub-3 second location fixes and all environment coverage. The product portfolio extends to Matrix 3G and E-GPS – a powerful combination of Matrix and GPS technology.
With network deployments of Matrix underway, CPS is working with the world’s leading mobile technology companies – including Nokia, HP, LogicaCMG and Andrew - to enable a new generation of high accuracy location based services and devices for enterprise and consumer markets. Headquartered in Cambridge (UK), CPS is funded by venture capital and strategic corporate investors. CPS’s value is underpinned by 20 key worldwide technology patents – one of the largest and most comprehensive IPR portfolios of high accuracy location technology in the world.
■ About SIM Technology Group
SIM Technology Group is a leading mobile handset and wireless communications module developer and an LCD module manufacturer. The Group designs and develops mobile handsets,wireless communications modules and application systems, LCD modules for mobile handsets and other portable electronic devices. Currently, SIM Technology’s R&D center and LCD module factory are both located in Shanghai.
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